Product cost
Purchase price, packaging and domestic pickup.
Freight and margin
Before listing,
account for every cost
Product cost, chargeable weight, fulfilment mode and marketplace fees determine gross margin together. Myriad completes this calculation before submission and identifies costs that cannot yet be calculated.
Unit economicsEXAMPLE · CNY
Selling price¥129.00
Estimated gross margin¥48.35–61.00Based on two freight-rate assumptions
Cost structure
Confirm four inputs before reading the margin
A missing input moves the result away from reality. Rates come from the current store and logistics channel; costs that cannot be confirmed are never silently treated as zero.
Chargeable weight
The greater of actual and volumetric weight.
Fulfilment mode
Determines how many freight legs must be included.
Marketplace fees
Selected by marketplace, category and settlement model.
Selling price−Product cost−Freight−Marketplace fees=Estimated gross margin
Chargeable weight
The greater of actual and volumetric weight is billed
Volumetric weight is calculated from packed length, width and height together with the carrier's divisor. A packaging or logistics-channel change can therefore change the chargeable weight.
The divisor on the freight quote is authoritative. Common values include 6000, 8000 and 12000.
Example product26 × 18 × 10 cm
Chargeable weight780 g
Fulfilment modes
Each mode uses a different cost set
Confirm how the product reaches the buyer before deciding which freight and marketplace costs must be included.
Full-managed
The marketplace provides the settlement price, with its portion already reflected in the spread.
- Route
- Domestic courier to the marketplace's China warehouse
- Include
- Product cost + domestic courier
Semi-managed
The seller sets the price; the product enters a warehouse before destination-country delivery.
- Route
- First leg into the warehouse + last-leg delivery
- Include
- Product cost + marketplace fees + both freight legs
Self-ship direct mail
The seller sets the price and ships directly from China to the buyer.
- Route
- One international leg straight to the buyer
- Include
- Product cost + marketplace fees + international freight
When marketplace-operated logistics is used, the marketplace's delivery charge after inbound is included as the last-leg cost.
Calculator
Enter product data to see a gross-margin range
The page is prefilled with example parameters. Replace them with actual product data, freight quotes and marketplace fees. Results compare assumptions and do not represent a freight quote.
- Chargeable weight
- — g（actual — · volumetric —）
- Selling priceApproved price
- ¥—
- Purchase cost
- ¥—
- International freight First-leg freight Domestic courier
- ¥— ~ ¥—
- Last-leg freight
- ¥— ~ ¥—
- Platform commission
- ¥—
- Payment fee
- ¥—
- Margin (at low rates)
- ¥—（—%）
- Margin (at high rates)
- ¥—（—%）
- Break-even price (at high rates)
- ¥—
- Break-even weight at this price
- at low rates — kg · at high rates — kg
Gross margin is positive under both freight assumptions. Continue by checking costs that are not yet included.
The margin range crosses break-even. Adjust weight, logistics channel or selling price before continuing.
Gross margin is negative under both freight assumptions. Adjust selling price, cost or weight.
Not counted in
- Customs duties and import VAT
- Advertising and traffic spend
- Return shipping and after-sales compensation
- FX spread and payout fees on foreign-currency receipts
- Platform promotion discounts and coupons
- Peak-season surcharges and seasonal rate moves
- Packaging materials and domestic pickup courier
These costs are not included in the result above and must be added where applicable.
Estimation basis
Gross margin equals revenue minus product cost, freight and marketplace fees. Freight is calculated from chargeable weight and rates; commission and payment fees are calculated as percentages of the selling price. The range uses low and high freight assumptions. All amounts are shown in CNY.
Break-even weight is the maximum chargeable weight that keeps unit gross margin at or above zero under the current selling price and fee assumptions.